Appeal to novelty:

Definition Example
When a something is claimed to be superior or better solely based on it being new or modern. This brilliant new unprecedented strategy that the management has introduced is revolutionary and will change the way we do business!
This fallacy often results from the human hunger for change and new stimuli.

Case Study One

Japan is home of several hundred different brands of canned coffee, differing most only in packaging, with several new brands being offered every year.

Keep in mind that a fallacious argument does not entail an erroneous position.

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